How Do You Become An Authority When No One Is Watching?
Derek Cladek on July 16th, 2009
Becoming an authority on a subject matter takes a lot of work. People go to school for years to learn a specific skill set. Doctors for instance will go to school for 8 years before they get their degree! But does that really make them an authority? Having a degree in a subject matter should not be all that is required to become an authority.
First off what is an authority and how do you become one?
Well on google you can become an authority in your subject matter by getting loads of links to your site, both on the home page an internal pages. You will see some of these authority sites when you search for something and the first result has a list of links from their site. This is a great authority to have but there is also another authority like what John Chow holds. He holds an authority in that everyone knows he makes a ton of money blogging.
A person with authority either has a gun or has a specific skill that they are good at. If I had a gun I would have authority over you. If I had a specific skill that you didn’t have I would also have an authority over you. Its something that people have that you don’t. Being an authority isn’t just a skill set though. Its something you have mastered the art of, its something that is second nature to you. For instance Jonathan Volk is an ‘authority’ in Affiliate Marketing, while Andy Jenkins is an authority in Ecommerce, SEO, Social Media, Email Marketing, Sales pages, and the list goes on!
I own multiple online stores doing over 1 Million dollars in sales each year, does that make me an authority in the Ecommerce world? Some would say so, some would say not. I know I have a skill set that I could teach others that would replicate success. Owning your own online store takes a ton of work and I know that successful affiliate marketers are probably laughing at me or even making fun of me because they probably make much more money than I do. I like the fact that I have something I can sell, I supply products to a market and people buy these products. I like that I can be self employed and I like that the opportunities online are endless.
In the near future I would love to teach what I have learned, to give insights on how I became successful online by starting an online store and how I make money online every single day. Some of that money is from Adsense, Clickbank but the most is from Ecommerce and hopefully one day this blog.
See, you can establish yourself online as an authority by simply giving away knowledge that you have acquired. What can you give to your audience that no one else is? What makes you unique, because I am here to tell you that most people are copycats, but its what makes you unique that will set you apart.
