Derek Cladek on May 28th, 2010
Over the past few months I have learned what it takes to rank any website on the internet, mainly in Google. I remember the days where I would see a really competitive market and thought to myself “how I could never get involved because how could a small guy like me take on an empire of a site?” Then recently something struck me and I have had more confidence than I have had in the past eight months! I feel like I can do anything and the truth about it is, I can! We can do anything we set our minds to. I might sounds a little over confident, but its true, we can do anything and I know that failure will still be in my future, but its failure that will help me succeed. Failure is just lifes’ why of teaching us what works and what doesn’t work.
It’s really about who links to you and the process of getting those links. Many people will post content on a blog, do article marketing, or have their friends link to them, but what else is there? It seems like Google is changing almost every week and things that used to work in the past no longer work today. The stuff that works today, probably won’t work tomorrow. Its about finding what works today and going after that as much as you can, but at the same time finding other things that work. Getting links to your site is the biggest way to rank online. Google also loves new and fresh content, which is one way they say you can rank better online. For instance I created a blog post talking about pig farms in Uganda and that page ranks in Google for many terms about pig farms in Uganda and I never got a single link to that page. This shows that Google loves new content.
It is amazing to me when I see a small site out ranking another site we see as ‘too big to beat’, but more and more I see it happening. Over the past month I have gained a confidence in myself where I feel I can do anything or beat anyone (except a friend who I’d rather stay far way from and won’t disclose who he is.. you know who you are!)
Search Engine Optimization is just one of the many keys you need to out rank a website. We give the term SEO which encompasses a lot of what we do, but do we realize all of the little pieces that it takes to beat our competitors? I don’t find beating a competitor as the hardest and biggest obstacle anymore. The biggest obstacle I find myself in is finding the best or right markets to get in. Its about finding what sells online that you can’t really get anywhere else. That is why wedding favors is so huge! Where would you go to buy wedding favors in a store near you? I live by some pretty big cities and I couldn’t tell you a single place I could go.
Owning an Ecommerce store is a great way for anyone to make money online. I started my first online store in 2007 and haven’t stopped since. One of my biggest problems right now is finding that perfect niche, were its always going to be there and is not affected by a falling economy. I also would love to take on a few clients and do SEO work for them, but its a struggle finding those people. Most people create an SEO firm so they can find clients easier, but there are people like me who could probably do more for a company than those large SEO firms.
That’s enough for now. If you have questions don’t hesitate to ask or leave comments. I know my blog is pretty bare, but I hope to continue writing on what I have learned and am learning about SEO, Ecommerce and anything else I want to post!